Am I too harsh? But seriously, Rara.com is aimed at the the non-digitally savvy music fans ... if you know what mean. Sounds more like a perfume brand to me, lol!

"A new song-streaming service is targeting music lovers who do not currently pay for digital tracks. Rara.com, which has launched in 16 countries, said its research suggested that 60% of consumers had never used a digital music service.

The organisation aims to simplify the process. For a monthly subscription, users can select and listen to tracks via their standard web browser.

Its main competitor is Spotify, which has more than two million paying users. In addition to the UK, Rara.com is available across much of Europe and the US. It will expand to seven further countries, including Canada and Mexico, by the end of the week.

After an initial trial price of 99p a month for the first three months, users can pay for either a £4.99 subscription allowing web-only listening, or £9.99 to enable mobile listening on a smart phone.

However, unlike some of its rivals, Rara.com will not offer a free advertising-supported option. The site's chairman, Rob Lewis, said his service was not looking to challenge already popular services like Spotify and iTunes but was instead aiming for a relatively untapped market of non-digitally savvy music fans."

Source: BBC