Antec is well renouned for its chassis and power supplies. They are one of the leaders in this field, and dominate the market for both home and enthusiast users. When we got the chance to speak to Peter Liu - Antec's Marketing Specialist, we didn't waste anytime and decide to throw him a quick Q&A (8 questions in total). Find out what new products Antec will have in store for us in 2011, and find out what they're working on for the future.

"Antec, Inc. is the global leader in high-performance computer components and accessories for the gaming, PC upgrade and Do-It-Yourself markets. Founded in 1986, Antec is recognized as a pioneer in the industry and has maintained its position as a worldwide market leader and international provider of quiet, efficient and innovative products. Antec has also achieved great success in the distribution channel, meeting the demands of quality-conscious system builders, VARs and integrators.

Antec is headquartered in Fremont, California, with additional offices in Rotterdam, The Netherlands, as well as in the UK, Germany, France, Spain, Italy, China and Taiwan. The company’s products are sold in more than 40 countries throughout the world. Please visit www.antec.com for more information. "

Photos of the Office (Part 1)

A Quick Q&A

1. Winston: Please give us a quick introduction on Antec to all our readers and visitors.
   Peter: Antec, Inc. is the global leader in high-performance computer components and accessories for the gaming, PC upgrade and Do-It-Yourself markets. Founded in 1986, Antec is recognized as a pioneer in the industry and has maintained its position as a worldwide market leader and international provider of quiet, efficient and innovative products. Antec has also achieved great success in the distribution channel, meeting the demands of quality-conscious system builders, VARs and integrators.
   
   
2. Winston: Who would you consider as your main competitors?
   Peter: CoolerMaster, Corsair, Thermaltake and ourselves ... LOL!
   
   
3. Winston: What makes Antec products so appealing and different from others?
   Peter: At Antec, we are dedicated to providing you with the best possible product to meet your needs. Our customers are our VIPs. We make three VIP promises to every customer who buys an Antec product. VIP describes the unique experience of owning an Antec product. VIP stands for Value, Innovation, and Perfection. It’s how we treat our customers like true VIPs. From the casual gamer to the overclocker to the system integrator, Antec promises great value, innovative design and perfect performance and execution from every Antec product, for every Antec customer.
   
   Value: Fulfilling Antec’s commitment to value is paramount in every stage of design from concept to production. For Antec, value doesn’t mean having a cheap product. Value is getting more for what you pay: Products that perform better, last longer and deliver a more distinctive user experience.
   
   Innovation: For Antec, innovation means more than just creating novelty. Antec engineers continuously create, test, analyze and re-evaluate in the relentless pursuit of a better solutions. Whether it’s our quiet case construction, hybrid cable management or fully-modular chassis design, Antec innovation is all about finding a newer, smarter, more effective way to solve a problem.
   
   Perfection: Perfection cannot always be attained, but should always be strived for. After all, great ideas mean nothing without perfect execution. Antec strives for perfection through meticulous attention to detail in each of our products. We set higher standards for ourselves because every Antec customer is a VIP deserving a customer experience of the highest quality possible.
   
   
4. Winston: What new products do Antec have in store for 2011?
   Peter: Antec will be launching watercooling products, headsets, speakers, and other PC accessories. You'll have to wait and see ;)
   
   
5. Winston: There's been an upward trend in the Overclocking, Modding and Enthusiast markets. What has Antec done to capitalise on this?
   Peter: Antec is a very know brand in the overclocking and also DIY market for many years. Antec's TPQ-1200 could gain a good reputation in the past few years in the overclocking community. Now, our newest flagship is HCP-1200 which has unique features to perform one of the best efficiency in the market. Furthermore, since Antec's foundation it was always believing in delivering computer components that not only meet the expectations of users, but exceed them. Antec is always committed to offer products with high-performance, stability and style.
   
   
6. Winston: Which emerging markets would Antec like to focus on and why?
   Peter: India and Middle East. These countries are fast growing with large population, which presents lucrative and diverse opportunities for with the right products.
   
   
7. Winston: What can we expect to see in the future from Antec?
   Peter: Antec is very pleased to announce that it started to offer audio products. The first product in this field is the Soundscience Rockus 3D which is a 2.1 speaker system is designed to create a personal theater experience, bringing the power and realism of 3D sound together with the clarity and accuracy of high-fidelity audio, making it an ideal solution for experiencing game and movie sound in 3D. Given the increasingly large role that digital media plays in our day-to-day lives, we feel the soundscience rockus 3D |2.1 offers a sleek, well-balanced compact speaker system solution that’s easy to use and delivers a crisp, powerful audio experience to a wide-range of users ,” says Scott Richards, senior vice president of Antec.
   
   
8. Winston: Finally, what do you think of Funky Kit?
   Peter: I like Funky Kit, it's one of the most interesting review website we've come across in years, and I'm definitely hooked. You guys really knows your stuff. You write great articles and cover interesting stories.
   
   Winston: Well, thanks Peter for the positive comments. I look forward to working with Antec more closely this year in 2011.
   Peter: You can bet on it ... I'll make sure Funky Kit is on our priority list. I'll be sending you two of our new chassis, and a power supply for some review coverage on Funky Kit.
   
   Winston: Thanks Peter for taking the time to answer our quick Q&A ... much appreciated.
   Peter: Thanks Winston, the pleasure is mine.

Photos of the Office (Part 2)

And there you have it ... an exclusive interview with Antec. Thanks to Peter Liu and Antec for taking time out for this interview. No doubt, you can expect exclusive reviews on all Antec products, right here on Funky Kit ... coming real soon.