Finally ... a system where you can connect a smartphone to the internal system of your car. With this new feature, you to voice control your smartphone apps

"Control apps with your voice. One of the key pieces of tech inside many Ford vehicles is the popular Sync infotainment system. Sync is a voice control system that interfaces with mobile devices using USB or Bluetooth. The Sync system allows the driver to use their voice to control many functions of the vehicle from the radio station to the settings on the AC system and beyond. 

Ford has announced a new update for the Sync system that will be offered first to owners of the 2011 Fiesta. The new update adds in a feature called AppLink. While the Fiesta is getting the goods first, it will soon be rolled out to other Ford vehicles."

Source: Dailytech