Ferrari has always been known for its beautiful styling as well as the breathtaking performance when it comes to cars. Since they are not very well known for headphones and audio equipment they decided to partner with Logic3 to put out a line of headphones that matches the styling and performance that is expected of the Ferrari brand.
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http://www.funkykit.com/section-blog/28-ces/9802-ces-2013-ferrari-headphones.html