AMD's new card

[Papa_Shango]

So who's gonna get one then? 

Not me, too expensive.  Cheapest one is £420 and most expensive one £560 

[nucleus]

That's ridiculous !!! For a graphics cards only to be obsolete in 3 months time!

But I wouldn't mind having one .... For free

[Papa_Shango]

AMD have probably priced it that high because it's currently the fastest card.  I think when Nvidia bring theirs out in a few months time and probably beat it then AMD will put the price down.

[Bobnova]

It absolutely murders the GTX580 when overclocking, and nvidia hasn't dropped the price of the 580.
Hence AMD can price it higher than the 580, which means higher than $500.

It's brutal, but then again it's a brutal card 

[Legacy-ZA]

It is indeed an amazing card and the overclocking results is phenomenal. As with everything here though, it's overpriced, the ASUS 7970 here costs R7300.00 and that equals to $895 USD.
It's very sad but hey, one can dream and drool. 

[Bobnova]

Here in the US the price is about right for it's performance, on newegg.com at least.
Amazon is already gouging, I expect newegg to jack the price up too.
It has nothing to do with AMD, blame the rebranders (all "reference" cards are made by Foxxcon in China) and retailers.

[Legacy-ZA]

Mmmmm, never knew that all reference cards where made by Foxxcon. It's a good thing I never bought a reference design card then. I have the Intel DP45SG motherboard that was made by Foxxcon and it's just a horrible piece of circuitry. 

[kow_ciller]

I bit the bullet and got a 7970.

Needless to say, it rocks my socks.