Gadgets & Toys

Kodak Announces the PIXPRO 4KVR360 VR Camera

JK Imaging Ltd., the worldwide licensee for KODAK PIXPRO Digital Cameras and Devices, today announced a preliminary preview of the next generation KODAK PIXPRO 360 4K VR Camera, a compact, single-body design to target the rapidly growing 360° VR video consumer market.

The 4KVR360 adopts a minimalist approach to an all-in-one 360° VR camera, with two 4K fixed focus lenses housed on either side of the futuristic camera body. Each lens is designed to work in tandem, to capture full 360° 4K Video* and easily upload 360° content to social media platforms like Facebook™ and YouTube™ via the camera’s Smart Device App on the go.

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“The decision to continue expanding our award winning 360° VR camera line up with the new KODAK PIXPRO 4KVR360 was a natural progression,” said Mariame Cisse, Marketing Director for JK Imaging Ltd., Europe. “We are committed to the interactive 360° video format and want to give yet another option to consumers when it comes to choosing a quality 360° VR camera based on their specific needs.”

JK Imaging is no latecomer to the 360° VR party and is considered one of the industry pioneers to bring one of the first 360° VR cameras to market over 2 years ago. As the VR market continues to take the tech sector by storm, JK Imaging is positioned as one of the leading companies to watch. Armed with world-class, hardware and software engineers, their dedicated product planning continues to push the envelope and evolve the 360° VR space. Award winning hardware is not the company’s only strong suit. JK Imaging takes a very unique approach, by not only developing a streamlined process to capture and share VR videos directly to social media. All KODAK PIXPRO 360° cameras in the line, include complimentary PIXPRO Editing and Stitching software for both Mac™ and PCs and include an assortment of useful camera accessories and mounts with each camera bundle at no extra cost.

With more and more consumers becoming increasingly tech savvy and personally engaging on a day to day basis with 360° videos on their social media feeds and more, they are looking for not only better video quality solutions, but easier set up and simplified options to multi-camera rigs and countless hours of editing and stitching.

The 4KVR360 will feature a 20MP CMOS sensor and use a Micro SD card (up to 128GB) to record 360° content. The 4KVR360 camera will incorporate WiFi® and NFC® compatibility for Smart device APPs to control and view the camera remotely. The 4KVR360 will also feature Bluetooth® compatibility in an optional remote control device that can be worn to easily control the camera remotely.

JK Imaging anticipates availability of the new 4KVR360 in early 2017. No MSRP has been released to date.

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