Sony’s astonishingly fast A9 is still pretty fresh in people’s minds, but that didn’t stop the company from fleshing out its mirrorless camera line even more. The company officially revealed its new A7R III at an event in China very early this morning, and it packs a handful of notable improvements and under-the-hood changes into a very familiar looking body. And the best part? The A7R III will only set you back $3,199/£3,200 when it launches in late November — that’s quite a bit cheaper than the A9, and not a cent more expensive than the model it replaces when it first launched.
From a distance, it’s basically impossible to tell the difference between the A7R III and the two-year-old camera that preceded it. That doesn’t mean the small changes to the A7R’s body aren’t notable: there’s finally a joystick for flicking through menus, and a touch-sensitive screen for picking focus points. Despite claiming that it couldn’t squeeze two SD card slots into the A7 body, Sony did just that here. And curiously, Sony also went with two USB ports: the microUSB port is still around for accessories, but the camera draws power over a USB-C port. As always though, it’s what’s inside that really counts.
On the video front, the A7R III captures 4K footage using the full width of the sensor, and once again packs the Super 35 oversampling mode. Like the A9, you can also shoot at 120fps at full HD, but the A7R III finally adds S-Log 3 and support for the hybrid log gamma HDR standard. (Here’s hoping you’ve got a television that supports it, too.)
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