With so many smartphones on the market today, can Blackberry really survive? Back in the hey day, Blackberry was once a major player. Their selling point was smartphones that were easy-to-use, featuring a full built-in QWERTY keboards designed for emails and messaging.
Businesses around the globe welcomed Blackberry with open arms, purely for the simple fact that it improved their overall productivity by more than 50%. Employees of all levels were able to reply to their work emails faster, quicker and more securely.
However, this all changed during the mid 2000’s when Apple, Samsung and HTC introduced touch screen smartphones. Blackberry didn’t catch on to the touchscreen smartphone market until the late 2000’s … but by then it was too late.
The past few years have been extremely painful for Blackberry, having lost over 70% of their market share to Apple and Google’s Android (Smasung, HTC, Motorola, Sony etc). The lack of innovative features on their smartphones, poorly designed OS and crap marketing all added to their demise.
It’s now 2013 and having learnt from their mistakes, Blackberry is back once again! With a new and improved Blackberry OS 10, as well as a new range of smartphones both keyboard and touchscreen, with an innovative UI (user interface) … Blackberry is hoping to turn thing around.
Thanks to Blackberry, we’ll be taking a quick look at the Blackberry Z10 smartphone. Aimed at the business user, the Z10 offers everything you need from a touchscreen smartphone with the added bonus of their BB Messenger and E-mail system.
It comes with a Qualcomm® Snapdragon™ S4 dual-core processor running at 1.5 GHz, 2GB RAM, 16GB storage, 4.2″ inch touchscreen screen offering 1280 x 768 resolution at 356 PPI. There’s also a 8 megapixel rear-facing camera capable of 1080p recording and a 2 megapixel front-facing camera (720p recording). For connectivity, there’s a USB 2.0 high speed port, Micro HDMI port, and a removable micro SD memory card – slot under battery door (Up to 32 GB).
I’ll be giving the Z10 three days of continuous usage to see what it actually feels like. I’ll also be exploring all the features that the Z10 has to offer and I’ll also be comparing the user experience against Apple’s iPhone and Sony’s Experia.