"IF A TWO DIMENSIONAL Sky TV service isn't enough already, you'll be happy to know the company will be launching a 3D service on 1 October.

The TV and broadband operator is rolling out 3D programming with a line-up of movies and the killer app - live 3D sport. The service will be available for any Sky plus HD home that has invested in a 3D-ready TV. We reckon that's about 20 people, you know who you are.

Sky's business model has always been to launch loss leaders and then jack up the price to expand its service. That's how it killed boxing in the 1980s when it bought up the rights to matches and sold them as pay-per-view.

Sky said that the Sky 3D service comes at no extra cost but that's only for the select customers willing to pay a fortune for Sky's top channel and HD package."

Source: The Inquirer

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