Nike Self-Lacing Sneakers Will Go On Sale in 2019 for $350

I WANT ONE!

If you’ve always wanted to play basketball in a pair of self-lacing shoes like Marty McFly’s Nike Mags, you will get your chance next year. On the company’s quarterly earnings call executives revealed plans for an “Adaptive” performance basketball shoe in 2019 that will cost around $350. Two years ago we got our first look at the HyperAdapt self-fitting technology in a $720 low-cut training shoe, but this technology will be cheaper and probably lighter, and obviously more athletically-inclined than the 2015 Nike Mag (shown above).

 

 

The Jordan XXXIII that debuted in September gives an idea of how it could work, even if it relies on the wearer to tighten the shoe’s “FastFit” tightening system. As CEO Mark Parker described it: “We have a smart shoe designed for the perfect FIT and it’s a major step in advancing and connecting our digital transformation to product.” CFO Andy Campion mentioned a spring timeframe for the launch of a “HyperAdapt in basketball,” as well as its next-gen Air Max, the 720 with its tallest air sole ever.

Source: Nike via Engadget

 

Latest Headlines

Phanteks Announces Enthoo Lux 2 Chassis

PC & Computers
August 17, 2019 0
Phanteks today announced the release of the new Enthoo Luxe 2. Designed for performance, the Enthoo Luxe 2 brings the ultimate in cooling, flexibility, and ...
About Winston 3836 Articles
Winston has over 20 years of experience in the I.T. Industry. He launched Funky Kit with the aim to capture a wider audience worldwide. His knowledge in PC hardware is very distinguished, not only publishing enjoyable reviews but also writing great articles.