The Impossible Project has spent the past decade trying to revive Polaroid photography, first by bringing back instant film for vintage cameras and eventually launching a new device, the I-1, last year. This week, the company goes full circle, renaming itself Polaroid Originals and releasing its second instant film camera under the familiar moniker OneStep 2.
The original OneStep dates back to 1977, and the sequel borrows a lot of the same basic design, with a cream-colored casing, big red shutter button and Polaroid’s distinctive rainbow stripe down the front. However, there’s been a few tweaks borrowed from the I-1, like a more open viewfinder and two rows of lights on the top indicating how many shots are left on your film cartridge. It’s simple and low-tech, which suits the camera just fine.
Each package of film only holds eight shots, which feels a bit dicey in a world where we can take thousands of shots on our phones. But Polaroid Originals also developed a new film for the OneStep 2, called i-Type. The film is specifically optimized for the new camera and won’t work with vintage models.
As for the OneStep 2, it’s available for pre-order on the Polaroid Originals site right now for $100 in white and graphite, with orders shipping out next month.