Mmmm… very tempting!
Following the recently refreshed A7R III, tonight Sony announced its “basic” model update with the A7 III mirrorless camera. This time around it’s packing a 24.2 MP sensor, 4K HDR video capability and what Sony says is the longest rated battery life of any mirrorless camera thanks to its Z series battery. It will cost $2,000 for the body alone when it goes on sale in the US this April, or as a kit with a FE 28‑70 mm F3.5‑5.6 lens for $2,200.
That’s a bit pricier than the A7 II was when it was introduced in 2014, but the list of improvements justifying it is long. The BIONZ-X processor is 1.8 times faster than its predecessor’s chip, and the camera has pulled in a 693-point autofocus system from Sony’s A9 model.