Virtual or Digital models will be more and more prevalent
in the future … NOW!
Virtual humans are gradually scaling the uncanny valley, and like artificial intelligence, they’re coming for our jobs. A case in point is Imma, a digital Instagram model who has garnered over 50,000 followers thanks to her (its?) trendy, street-style selfies and photos. Imma just entered uncharted territory for 3D rendered humans, appearing in a makeup spread with two real models for Kate cosmetics in Vice‘s i-D site in Japan.
Imma is the creation of ModelingCafe, a CGI firm that has worked on Kingsglaive Final Fantasy XV, Shin Godzilla, The Legend of Zelda: Breath of the Wild and this insanely good tourism video for the Kyushu region. It created Imma with astounding attention to detail, including dark roots on her pink dyed hair.
The end result is a 3D model who’s more realistic than other virtual Instagram personalities. That’s in part because the company put female modelers in charge of Imma’s skin, according to SoraNews24. It also helps that the company paid close attention to details like lighting.