Only for the wealthy!? Come on … what’s this world turning into? huh? We want affordable home cinema now! Not $250,000 for an IMAX system.
“Imax, the cinema technology company specialising in immersive 3D screenings, is to offer home cinemas for China’s wealthy elite in a joint venture with Shenzhen’s TCL Multimedia. Each luxury theatre will cost at least $250,000 (£157,000), Reuters reported.
“China now is our second largest market in the world, and our fastest growing market,” Imax chief executive Richard Gelfond said. The company is also targeting Russia, Hong Kong and the Middle East.
China’s burgeoning wealthy class is hungry for luxury goods of all kinds, with TCL estimating that the home theatre market will grow 20% a year over the next five years.”
Source: BBC
