I must confess, for about a month now I’ve been trying to set up an Alipay account (with payment details) for myself. We’ve been using my missus’ Taobao account when purchasing things, and even she cannot remember all the steps involved in setting up an Alipay account.
Alipay.com is a third-party online payment platform with no transaction fees. It was launched in China in 2004 by Alibaba Group and its founder Jack Ma. According to an analyst research report, Alipay had the biggest market share in China with 300 million users and control of just under half of China’s online payment market in February 2014. According to Credit Suisse, the total value of online transactions in China grew from an insignificant size in 2008 to around RMB 4 trillion (US$660 billion) in 2012.
Alipay provides an escrow service, in which consumers can verify whether they are happy with goods they have bought before releasing money to the seller. This service was offered for what the company says are China’s weak consumer protection laws, which have reduced consumer confidence in C2C and even B2C quality control.
Alipay says it operates with more than 65 financial institutions including Visa and MasterCard to provide payment services for Taobao and Tmall as well as more than 460,000 Chinese businesses. Internationally, more than 300 worldwide merchants use Alipay to sell directly to consumers in China. It currently supports transactions in 14 major foreign currencies.
The payment methods are MasterCard, Visa, Boleto Bancário, Transferência Bancária, Maestro, WebMoney, and QIWI Кошелек as of May 2014.
The PBOC, China’s central bank, issued licensing regulations in June 2010 for third-party payment providers. It also issued separate guidelines for foreign-funded payment institutions. Because of this, Alipay, which accounts for half of China’s non-bank online payment market, was restructured as a domestic company controlled by Alibaba CEO Jack Ma in order to facilitate the regulatory approval for the license. The 2010 transfer of Alipay’s ownership was controversial, with media reports in 2011 that Yahoo! and Softbank (Alibaba Group’s controlling shareholders) were not informed of the sale for nominal value. Chinese business publications Century Weekly criticised Ma, who stated that Alibaba Group’s board of directors was aware of the transaction. The incident was criticized in foreign and Chinese media as harming foreign trust in making Chinese investments. The ownership dispute was resolved by Alibaba Group, Yahoo!, and Softbank in July 2011.
In 2013 Alipay launched a financial product platform called Yu’ebao (余额宝). As of June 2013 the company still had what it called “a minor paperwork problem” with the China Securities Regulatory Commission, but the company said that they planned to expand the product while these are sorted out.
A lot of people like drawing comparisons, and it is without doubt that many have compared Alipay to PayPal. But as TechInAsia points out, Alipay is much much more than the Chinese equivalent to PayPal. But that’s just all in China, right? Well, Alipay has announced that it will be launching Europe.
Alipay, the payment app run by Alibaba’s affiliate Ant Financial, is launching in Europe to allow Chinese tourists to pay for things abroad, in its biggest push out of Asia yet.
The app will recognize where the Chinese Alipay user is in Europe and send notifications about where to eat, shopping offers and places to see. There are also user reviews on the app. When a user attempts to pay, a barcode will be shown on a person’s device which the merchant can scan.
Alipay is one of China’s biggest payment services and competes with Tencent’s WeChat Payment. Alipay is deeply ingrained in the lives of Chinese consumers and is used to pay for items in-store and online for goods and services ranging from taxis to restaurants and clothing.
Alibaba is hoping that its active Alipay users, which now total 450 million, according to the company, will continue to use the app abroad allowing the company to take advantage of the increasing number of Chinese tourists who are spending more.
“The vision is targeting two billion people within next five to ten years, not only in China but other countries too,” Sabrina Peng, president of Alipay International.