Sony reportedly considered raising PS5 game prices even higher than $70 according to a report by Bloomberg.
According to the report, a number of publishers had been planning a price hike for a number of years and Sony at one point considered raising game prices even higher but decided against it as they recognized it would be unpopular.
Inside publishing houses, a price hike has been plotted and dissected by executives for years. They point to inflation, as well as the ballooning cost to develop triple-A games, as justification. At one point, Sony discussed going even higher before settling on $70. Many of the game executives requested anonymity, apparently because they recognize the move is unpopular. In many cases, companies won’t acknowledge the fee increase, saying only that prices will vary by title.
The fact is unavoidable, though, when browsing inventory on digital store shelves. The new Call of Duty, Demon’s Souls, Godfall, NBA 2K21: Each one will cost $70.
Source: Bloomberg
