How To Secure A Client At The First Meeting

In any industry, getting a new client can be quite a task, especially if they are planning on meeting with a few other companies before making the final decision. If you don’t get a client, it can feel as though you wasted your time which could have been better spent on existing or other new potential clients.

Of course, it is possible to perform better at meetings and actually secure a client from the first conversation. Below, we’ll give you some of our tips to help you achieve this.


Analyse Previous Meetings

First things first, you should try to look back on previous meetings where things haven’t gone to plan. Has something gone wrong? Did the client offer feedback on your proposal or how the meeting went? Analysis is very important in any industry and when it comes to securing clients, you need to know what you did well and what you need to change. If you can find some errors, correct these in your next meeting.


Offer Something For Free

You don’t want to undersell yourself and offer a large discount or free service to secure a client but there are ways to make this work in your favour. Can you offer something of value to the client that won’t set you back or cost you a lot of money to provide? This kind of offering will entirely depend on your business so speak with your team and try to figure out what you could do to impress a client.


Give Off The Best First Impression

To secure a client at the first meeting, the meeting itself needs to be seamless. If they arrive and you are late or the room is double-booked, it can get it off to the worst start. To avoid double-booking meeting rooms, we recommend apps like those offered by Additionally, you should set the room up with refreshments and dress to impress to really give off a good impression.


Listen To What They Have To Say

Another tip that we have for you involves listening to the client. If you spend the entire meeting talking about your company and what you do, you might lose their interest soon enough. You are there to offer them a service, so you need to listen to what they have to say. Additionally, you need to know what they need from you to be able to offer them exactly that. Spend more time listening than talking and you’ll thank yourself later.


Try These Tips

If you are hoping to secure a client at the first meeting, you should make sure to take on board the tips that we have given you. Remember that the first impression matters so listen, arrange for the room to be perfect and don’t forget to anticipate any questions that they may have. Hopefully, this helps you to secure the contract and make your business a success.


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