ADATA Technology Co., Ltd., a leading global memory brand, and its gaming brand XPG, have once again been honored with the prestigious Red Dot Design Award, widely recognized as the “Oscars of the design world.” The award is internationally renowned for its evaluation of innovative design, ergonomics, and solutions. This recognition once again highlights the ADATA Group’s profound R&D capabilities and human-centric innovative thinking.
The award-winning products include: the ADATA LEGEND 970 PRO PCIe Gen 5 SSD designed for creators, the XPG LANCER CUDIMM RGB DDR5 gaming memory that significantly enhances AI generation and deep learning, the XPG LANCER NEON RGB DDR5 gaming memory as the first to embody ESG concepts, and the innovatively designed XPG HURRICANE MAG magnetic fan. The Group continues to bring more groundbreaking products to consumers and gamers by combining cutting-edge technology with user-oriented design.
ADATA LEGEND 970 PRO PCIe Gen 5 SSD – The Pinnacle of Next-Generation Performance and Cooling Technology
Following accolades such as the 2025 Taiwan Excellence Silver Award and the 2024 Japan Good Design Award, the ADATA LEGEND 970 PRO SSD has once again gained the favor of the German Red Dot Design Award, proving its exceptional design aesthetics and hardware prowess. This SSD is equipped with a new generation PCIe Gen 5 x4 interface, delivering ultimate read/write speeds of up to 14,000/11,000 MB per second. Its original active cooling design features a dual-layer aluminium alloy heatsink and an embedded micro-fan, significantly improving heat dissipation efficiency by 20% compared to fanless design. This ensures system stability under high-speed operation, making it the optimal storage device for AI creators.
Following accolades such as the 2025 Taiwan Excellence Silver Award and the 2024 Japan Good Design Award, the ADATA LEGEND 970 PRO SSD has once again gained the favor of the German Red Dot Design Award, proving its exceptional design aesthetics and hardware prowess. This SSD is equipped with a new generation PCIe Gen 5 x4 interface, delivering ultimate read/write speeds of up to 14,000/11,000 MB per second. Its original active cooling design features a dual-layer aluminium alloy heatsink and an embedded micro-fan, significantly improving heat dissipation efficiency by 20% compared to fanless design. This ensures system stability under high-speed operation, making it the optimal storage device for AI creators.
XPG LANCER CUDIMM RGB DDR5 Gaming Memory – Born for the AI Era, Demonstrating Sustainable Innovation
To maintain overall system stability and reliability under the high-intensity loads of AI training and inference, the latest CUDIMM (Clocked Unbuffered DIMM) architecture has emerged. The XPG LANCER CUDIMM RGB DDR5 gaming memory is equipped with CKD (Clock Driver) components, effectively buffering and stabilizing high-frequency signals. With base clocks starting from 6400 MT/s and overclocking potential up to 9600 MT/s, it supports the latest Intel Core Ultra 2 Series desktop processors and pairs perfectly with motherboards from the top four manufacturers using the Intel Z890 platform. Furthermore, the heatsink is made of 80% recycled aluminium and combined with customizable RGB lighting effects, achieving a green gaming aesthetic.
To maintain overall system stability and reliability under the high-intensity loads of AI training and inference, the latest CUDIMM (Clocked Unbuffered DIMM) architecture has emerged. The XPG LANCER CUDIMM RGB DDR5 gaming memory is equipped with CKD (Clock Driver) components, effectively buffering and stabilizing high-frequency signals. With base clocks starting from 6400 MT/s and overclocking potential up to 9600 MT/s, it supports the latest Intel Core Ultra 2 Series desktop processors and pairs perfectly with motherboards from the top four manufacturers using the Intel Z890 platform. Furthermore, the heatsink is made of 80% recycled aluminium and combined with customizable RGB lighting effects, achieving a green gaming aesthetic.
XPG LANCER NEON RGB DDR5 Gaming Memory – ESG Pioneer, High-Efficiency Cooling Continues to Win Awards
This is the world’s first eco-friendly RGB DDR5 gaming memory. The heatsink uses 50% PCR (Post-Consumer Recycled) plastic and an IMR (In-Mold Roller) eco-friendly manufacturing process, while the packaging uses FSC-certified paper, significantly reducing carbon emissions. Its exclusive PCB cooling coating technology greatly increases the heat dissipation area which improves cooling efficiency up to 10% compared to commercially available overclocked memory. With transfer speeds up to 8000 MT/s, it combines sustainability, performance, and visual experience. It also received the CES 2025 Innovation Award and the 2025 Taiwan Excellence Award.
This is the world’s first eco-friendly RGB DDR5 gaming memory. The heatsink uses 50% PCR (Post-Consumer Recycled) plastic and an IMR (In-Mold Roller) eco-friendly manufacturing process, while the packaging uses FSC-certified paper, significantly reducing carbon emissions. Its exclusive PCB cooling coating technology greatly increases the heat dissipation area which improves cooling efficiency up to 10% compared to commercially available overclocked memory. With transfer speeds up to 8000 MT/s, it combines sustainability, performance, and visual experience. It also received the CES 2025 Innovation Award and the 2025 Taiwan Excellence Award.
XPG HURRICANE MAG Magnetic Fan – Tool-Free Magnetic Daisy-Chaining, Simplified Cable Management Design
Featuring a magnetic connection design, up to four fans can be easily daisy-chained. The tool-free mechanism significantly simplifies the installation process and reduces cable clutter. The innovative, patented fan blade design and single-switch controller allow users to easily reverse the fan direction or turn the fans off, delivering greater flexibility in PC building. The stable six-pole motor ensures excellent cooling performance. Paired with vibrant ARGB lighting effects, it allows gamers to easily create a personalized, high-performance cooling solution.
Featuring a magnetic connection design, up to four fans can be easily daisy-chained. The tool-free mechanism significantly simplifies the installation process and reduces cable clutter. The innovative, patented fan blade design and single-switch controller allow users to easily reverse the fan direction or turn the fans off, delivering greater flexibility in PC building. The stable six-pole motor ensures excellent cooling performance. Paired with vibrant ARGB lighting effects, it allows gamers to easily create a personalized, high-performance cooling solution.
Source: ADATA
