AMD is continuing to fill certain price gaps with their announcement of the non-X version of their R7 260 graphics card just in time for the holiday season.
SUNNYVALE, Calif. —12/17/2013
AMD (NYSE: AMD) today announced the AMD Radeon™ R7 260 graphics card, the newest addition to the AMD Radeon™ R7 Series GPUs, a family of GPUs designed for everyday gamers and people looking to boost the graphics performance of their PCs.
Based on AMD’s award-winning Graphics Core Next (GCN) architecture, the AMD Radeon R7 260 graphics card also supports Mantle, an industry-acclaimed technology developed by AMD to enable today’s top game developers to design games which can harness the GCN-powered cores of both PCs and game consoles. Mantle delivers a streamlined development process, and games enabled with Mantle will speak the native language of the GCN architecture, benefiting from hardware optimization that unlocks revolutionary performance and image quality.
“The AMD Radeon R7 260 graphics card boasts the signature features that set the Radeon brand apart from the competition,” said Matt Skynner, corporate vice president and general manager, Graphics Business Unit, AMD. “We’re dedicated to delivering the best gaming processing technology and innovative gaming experiences through our line of acclaimed GPUs.”
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