This looks so crazy! …
GIGABYTE Z390 Aorus Xtreme Waterforce features the most over the top illuminated design among motherboards today. A vast DIY liquid monoblock spans almost an entire diagonal of the motherboard, with a nickel-plated copper base, acrylic top, and more RGB LEDs than Times Square.
This block cools everything from the CPU VRM to the CPU itself, and the Z390 Express chipset. The coolant channel even passes over the PCH. Underneath all this, the motherboard is identical in layout, connectivity, and features, as the original Z390 Aorus Xtreme. This board could be sold at a $100-150 premium over the $550 original.