Someone’s getting worried about AMD’s new Radeon VII … hahaha!
PC World managed to get a hold of NVIDIA CEO Jensen Huang, picking his thoughts on AMD’s recently announced Radeon VII. Skirting through the usual amicable, politically correct answers, Jensen made his thoughts clear on what the competition is offering to compete with NVIDIA’s RTX 2000 series. The answer? Vega VII is an “underwhelming product”, because “The performance is lousy and there’s nothing new. [There’s] no ray tracing, no AI. It’s 7nm with HBM memory that barely keeps up with a 2080. And if we turn on DLSS we’ll crush it. And if we turn on ray tracing we’ll crush it.” Not content on dissing the competition’s product, Jensen Huang also quipped regarding AMD’s presentation and product strategy, saying that “It’s a weird launch, maybe they thought of it this morning.”
Of course, the real market penetration of the technologies Jensen Huang mentions is currently extremely low – only a handful of games support NVIDIA’s forward-looking ray tracing technologies. That AMD chose to not significantly invest resources and die-space for what is essentially a stop-gap high-performance card to go against NVIDIA’s RTX 2080 means its 7 nm 331 mm² GPU will compete against NVIDIA’s 12 nm, 545 mm² die – if performance estimates are correct, of course.
The next remarks came regarding AMD’s FreeSync (essentially a name for VESA’s Adaptive Sync), which NVIDIA finally decided to support on its GeForce graphics cards – something the company could have done outright, instead of deciding to go the proprietary, module-added, cost-increased route of G-Sync. While most see this as a sign that NVIDIA has seen a market slowdown for its G-Sync, added price-premium monitors and that they’re just ceding to market demands, Huang sees it another way, saying that “We never competed. [FreeSync] was never proven to work. As you know, we invented the area of adaptive sync. The truth is most of the FreeSync monitors do not work. They do not even work with AMD’s graphics cards.” In the wake of these word from Jensen, it’s hard to understand the overall silence from users that might have their FreeSync monitors not working.
Reportedly, NVIDIA only found 12 out of 400 FreeSync-supporting monitors to support their G-Sync technology automatically in the initial battery of tests, with most panels requiring a manual override to enable the technology. Huang promised that “We will test every single card against every single monitor against every single game and if it doesn’t work, we will say it doesn’t work. And if it does, we will let it work,” adding a snarky punchline to this matter with an “We believe that you have to test it to promise that it works, and unsurprisingly most of them don’t work.” Fun times.